Identity & Communication Event held on 3-20-2004
"Tell 'em Who You Are!"
Planned Goals to be Achieved by the Workshop
New Jersey Association
United Church of Christ
Communication Assessment and Strategy Committee
UCC IDENTITY DAY
Draft Statement of Purpose for Committee Review
The Communication Assessment and Strategy Committee will sponsor an association-wide UCC Identity Day on March 20, 2004, to be held at the First Congregational UCC, 40 South Fullerton Avenue, Montclair, NJ 07043. The event will begin at 10:30 a.m. and conclude at 3:30 p.m.
The purpose of the event will be to assist the UCC churches in New Jersey make themselves better known in their communities and among their members as part of the United Church of Christ. While the specific goal of the event will be to facilitate and encourage improved communication, the results should have positive implications for evangelism, stewardship and outreach.
The event is planned to engage pastors and persons involved in local church communications, including marketing, advertising, signage, newsletters, public relations, preparation of news releases for public media, websites and email, and the possible use of radio and television. Congregations will be strongly urged to bring a team of persons responsible for such communication efforts. Participants will receive resources to help them in their own churches.
The principal leader for the event will be Ron Buford of Cleveland, Ohio, who is manager for public relations and marketing of the United Church of Christ and the originator of the denomination’s “Comma Campaign.”
Local UCC congregations will display and describe their communications efforts, presenting models, and sharing the results of their efforts. In addition, the Association’s program commissions will indicate how they are involved in issues of identity.
It is anticipated that those present will help develop strategies and approaches to make their congregations and the United Church of Christ better known in New Jersey.
Draft prepared by Martin Bailey